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Focus groups can be an invaluable tool for gaining insight on a seemingly endless variety of marketing-related topics. By assessing target audience reactions to everything from proposed ad campaigns to taglines, logos, positioning, packaging, food flavor and jingles, focus group sessions generate information that drives strategic, tactical and creative direction. For decades, focus groups have been considered the gold standard for testing and measuring “in development” marketing components to yield insights that will ultimately prove critical in shaping decisions that help companies achieve competitive advantage.
Central Mass Research is the only facility of its kind in the area. Conveniently located within minutes of the Mass Pike, Route 20 and downtown Worcester, Central Mass Research features a spacious, well-lit room for participants and moderators that accommodates multiple formats, including conference-room and classroom styles. In addition to housing state-of-the-art audio-video equipment, the focus group room is adjacent to a comfortable observation room equipped with live audio-video feeds and refreshment area.